OMRON's corporate core value of "working for the benefit of society" describes the real purpose of the company's existence. It serves as the criterion by which all OMRON people should base their judgments when making decisions and conducting corporate activities. Since it was first expressed in the form of OMRON's corporate motto in 1959, this spirit has been preserved and consistently maintained at OMRON. It also communicates the basic stance OMRON takes as it conducts corporate activities both internally and externally－with CSR as a central concept of all its corporate activities. OMRON believes that putting the OMRON Principles into action is nothing but the fulfillment of its CSR.

To make sure that the OMRON Principles are thoroughly practiced, OMRON published its "CSR Practice Guidelines" in fiscal 2006, and "Implementing the Guiding Principles for Action" in fiscal 2007. The former guidelines specify the ground rules and the basic stance for fulfilling the Management Commitments. The latter discusses specific actions required for OMRON employees to practice each Guiding Principle for Action in their day-to-day work. These two guidelines were distributed to all employees in Japan to share the OMRON Principles and encourage OMRON employees to live up to the Principles.

During fiscal 2007, regional editions of the CSR Practice Guidelines including European, North American, Asia-Pacific, Chinese and Korean editions were prepared by incorporating legislation and customs specific to each region. Presentation meetings targeting managers to explain the OMRON Principles were also held in 23 sites throughout the world. For fiscal 2008, OMRON plans to translate these regional editions into a total of 25 native languages and distribute them to relevant sites.

In fiscal 2007, "Implementing the Guiding Principles for Action" was also translated into 25 different languages and distributed to all overseas Group companies, together with manuals for workplace discussions.

In fiscal 2007, OMRON Corporation launched an assessment system targeting the managerial class, so as to evaluate the level of implementation of the Guiding Principles for Action. The system assesses managers' behavior regarding the Guiding Principles for Action from two angles－the first is their own action and behavior. The second involves sharing and instillation of the principles in their workplaces, such as by giving advice and guidance to their staff. The results of this assessment are incorporated into personnel appraisal.

In fiscal 2006, OMRON conducted an employee awareness survey on the Internet targeting 33,000 employees across the world. Elements surveyed included the level of implementation of the Guiding Principles for Action, penetration of the OMRON Principles, and organization/workplace activation level among others. Approximately 9,400 employees responded, mainly those who have Internet access.

The results of the implementation survey revealed a relatively high level of employee awareness for putting the Guiding Principles into action, with "quality first" and "integrity and high ethics" especially indicating high levels of implementation. On the other hand, the levels of implementation for "unceasing commitment to challenging ourselves" and "self-reliance and mutual support" were lower compared to other elements comprising the Guiding Principles for Action. To further promote practicing of these two principles, OMRON worked hard to put the implementation assessment system firmly in place. At the same time, OMRON decided to launch a new "Challenge Commendation Program" in fiscal 2008. By expanding the in-house commendation program formerly available at OMRON Corporation to cover the entire OMRON Group, the new program aims to create a workplace atmosphere that encourages employees to demonstrate the spirit of taking on challenges.

In fiscal 2007, OMRON conducted activities designed to share its Principles and enable deeper penetration of the CSR Practice Guidelines at 23 sites throughout the world.

Top executives from the OMRON Head Office visited regional sites and gave presentations to local managers, explaining the background behind the birth of the Corporate Core Value, and stressed that living up to this value is nothing but the fulfillment of OMRON's CSR. They also shared their thoughts on the Management Principles, Management Commitments and the Guiding Principles for Action. The presentations were accompanied by CSR Practice Guidelines explanatory sessions, which emphasized the importance of putting the OMRON Principles into practice.

The presentation meetings drew 1,059 participants in total, which accounted for nearly 90% of all managers throughout the world. Many participants found the presentations to be helpful in deepening their understanding of the OMRON Principles and CSR while also motivating them to take pride in being a part of OMRON.

While continuing the visits of senior executives to worldwide sites, OMRON also has a plan to invite regional managers to participate in training sessions in Japan, to further strengthen their understanding of the Principles and encourage their practice.

One of the remaining challenges for OMRON is instilling the Principles among not only the managerial class but also individual staff members. To this end, OMRON will prepare texts, manuals and support tools for regional managers and other personnel in charge. These materials can then be used by these personnel to implement activities for sharing the Principles in their own worksites.